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Inside the Berkley lab

Ever wonder how Berkley creates and tests their extensive product line? It's actually top secret, but here's your chance to get an inside look at how Berkley does Berkley. read more Read More on BASSMASTER.com >

Elite Series Pro Josh Bertrand Signs with Abu Garcia and Berkley Brands

Arizona pro excited to fish with brands in upcoming years Josh Bertrand is dedicated to the sport of fishing, and has developed an impressive list of accomplishments. Through his young career, the Arizona native has developed a reputation on tour as a leader that strives to give back to the sport he loves and as […]

Elite Series Pro Justin Lucas Signs Multi-Year Contract with Abu Garcia and Berkley

Justin Lucas has asserted himself as a dominant force on the B.A.S.S. Elite Series Tour. The Northern California native has renewed with fishing industry leaders, Abu Garcia and Berkley Fishing. A lifelong fan of the sport, Lucas finished the 2015 season in second place for Angler of the Year and captured his first BASS Elite […]

Justin Lucas Gets Career Victory No. 1 In Front Of Big Home Crowd on the California Delta

At just 28 years of age, it’s hard to imagine Justin Lucas has accomplished all he’s going to in professional bass fishing. But wherever he goes from here, it’ll be hard for him to top what he experienced the past four days in the Sacramento Bassmaster Elite at Sacramento River. With a giant cheering section […]

Lake Havasu wins first high school challenge

The Lake Havasu Anglers High School Fishing Team is the winner of the inaugural Berkley High School Challenge. http://www.bassmaster.com/news/lake-havasu-wins-first-high-school-challenge read more Read More on BASSMASTER.com >

Brett Hite Leads Tournament — Hackney Leads AOY

ESCANABA, Mich. — Brett Hite leads the field with 24 pounds, 6 ounces at the Toyota Bassmaster Angler of the Year Championship on Bays de Noc. Hite is already locked into a Bassmaster Classic berth by virtue of his win at the season debut at Lake Seminole. For much of the rest of the field, […]

Justin Lucas – Berkley IRONSilk Video

Berkley® IronSilk is the only super-polymer mono fishing line that features a built-in molecular reinforcing network. This dramatically improves abrasion resistance, durability, and fighting power at a thinner diameter than other abrasion resistant lines! Berkley’s all new IronSilk won the Best Line of Show award at ICAST 2014. Berkley pro Justin Lucas talks with Brand Manager Clay Norris […]

Lucas is loving Berkley's Slim Shad

One of the ways Justin Lucas is making his name known on the Elite Series this year — the Berkley Slim Shad. read more Read More on BASSMASTER.com >

BASSMASTER Elite Series Pro Justin Lucas Catching Big Bass on the PowerBait Slim Shad Swimbait

BASSMASTER Elite Series Pro Justin Lucas shows that the new Berkley Slim Shad catches some giant bass! Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times […]

Winners Announced in Berkley High School Fishing Club Challenge

Columbia, S.C. (June 2, 2014) – Lake Havasu City (Arizona) High School Anglers had the smallest and one of the newest fishing clubs in the competition but that did not stop them from bringing home the grand prize of over $4000 in product from the first annual Berkley High School Fishing Club Challenge. Coach Meghan […]