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Fall Crankin’ Square bills – Rapala® BX™ Brat

RAPALA® BX™ BRAT WILL BULLY BASS INTO BITING, BUT WONT GET BEAT UP There’s a new bully on the block and bass better hide their lunch money. The Rapala® BX™ Brat features a balsa core encased in a brawny co-polymer shell, so this unpredictable square bill bait can take a punch. “A lot of straight […]

Fast-Ripping, Hard-Stopping Rapala Ripstop Elicits Epic Bites

MINNETONKA, Minn. (July 12, 2017) — Cast. Reel. Twitch. Reel. Rip! Reel. Stop! Wait for it … Set the hook! Boat your latest trophy catch courtesy of the groundbreaking RipStop®, the exhilarating new fast-ripping, hard-stopping, hard-plastic boot-tail rip bait from Rapala®. “This is the kind of bait that gives you goose bumps,” says Rapala Director […]

Rapala X-Rap Prop – Bernie Schultz

Danny Barker interviews Bernie Schultz on the new Rapala X-Rap Prop he helped design. What he calls an improved design of the old Florida favorite, the Devil Horse Prop bait. The X-Rap Prop marks the X-Rap family’s entrance into this productive category. Simply by adding X-Rap Attitude we have taken a good bait and made […]

Rapala® Shad Dancer® Has ‘A Touch of Magic

MINNETONKA, Minn. (July 1, 2016) — It takes a lot to impress a legend. But the new Rapala® Shad Dancer® is not only an “eye opener” and a “homerun,” says Al Lindner, it might just be another bait for the ages, right up there with the Shad Rap® and Original Floating® Minnow. “It has a […]

ICAST 2016 – Rapala V-Rap® Skitter V

UNIQUE BELLY DESIGN GIVES RAPALA® SKITTER V ‘RADICAL’ ACTION MINNETONKA, Minn. (July 1, 2016) — An exclusive, innovative V-Rap® belly design radically alters the action of the newest Rapala® topwater lure, the Skitter V. Quick rod snaps create drastic direction changes, followed by soft, long glides on slack line, constantly enticing topwater strikes. “The belly […]

RAPALA® SCATTER RAP® SHAD DEEP BRINGS EVASIVE ACTION TO OFFSHORE STRIKE ZONES

One of the best multi-species, all-season crankbait lineups just got better with the release of the Scatter Rap® Shad Deep. Combining the inimitable balsa buoyancy and baitfish body of a Shad Rap® with a deep-diving Scatter Lip™, Rapala’s newest offering brings evasive action to strike zones in the 9-to-12 feet range. “It’s really the best […]

Rapalas for cold water Crakin’ & Rippin’

When the water’s cold, Rapala baits are red hot. If you’re not slinging Shad Raps, Husky Jerks, X-Raps, or DT’s this time of year, you might as well stay home. So says a Who’s Who of Bassmaster Series pro anglers — Michael “Ike” Iaconelli, Ott DeFoe, Brandon Palaniuk and Pete Gluszek. In water 55 degrees down to nearly freezing, a […]

Randall Tharp joins Rapala pro staff

For years, Randall Tharp has used a Rapala knife and cleaning table to prepare dinners of fish caught fresh from the sea. Now he’ll rely on the iconic brand to put food on the table in another way — throwing Rapala baits to win prize money in Bassmaster tournaments. The 2013 Forrest Wood Cup champion […]

Rapala recruits The Bass University co-founder Pete Gluszek

Gluszek will fish the Bassmaster Northern Opens, competing on Virginia’s James River, New York’s Oneida Lake, and Lake Erie, launching out of Sandusky, Ohio. http://www.bassmaster.com/node/add/article read more Read More on BASSMASTER.com >

ICAST 2014 Content – New Products from Rapala

Rapala New Products.zip New products include the following: BX Waking Minnow Rapala Scatter Rap Jointed A new size of the Scatter Rap Shad Rapala Ultra Light Rippin’ Rap New Ike’s Custom Ink lures – Rapala DT Series, X-Rap and Shad Rap Storm New Products.zip New products include the following: Storm Arashi Wake Crank Storm Arashi […]