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Fast-Ripping, Hard-Stopping Rapala Ripstop Elicits Epic Bites

MINNETONKA, Minn. (July 12, 2017) — Cast. Reel. Twitch. Reel. Rip! Reel. Stop! Wait for it … Set the hook! Boat your latest trophy catch courtesy of the groundbreaking RipStop®, the exhilarating new fast-ripping, hard-stopping, hard-plastic boot-tail rip bait from Rapala®. “This is the kind of bait that gives you goose bumps,” says Rapala Director […]