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RAPALA® SCATTER RAP® SHAD DEEP BRINGS EVASIVE ACTION TO OFFSHORE STRIKE ZONES

One of the best multi-species, all-season crankbait lineups just got better with the release of the Scatter Rap® Shad Deep. Combining the inimitable balsa buoyancy and baitfish body of a Shad Rap® with a deep-diving Scatter Lip™, Rapala’s newest offering brings evasive action to strike zones in the 9-to-12 feet range. “It’s really the best […]

Rapalas for cold water Crakin’ & Rippin’

When the water’s cold, Rapala baits are red hot. If you’re not slinging Shad Raps, Husky Jerks, X-Raps, or DT’s this time of year, you might as well stay home. So says a Who’s Who of Bassmaster Series pro anglers — Michael “Ike” Iaconelli, Ott DeFoe, Brandon Palaniuk and Pete Gluszek. In water 55 degrees down to nearly freezing, a […]

Rapala recruits The Bass University co-founder Pete Gluszek

Gluszek will fish the Bassmaster Northern Opens, competing on Virginia’s James River, New York’s Oneida Lake, and Lake Erie, launching out of Sandusky, Ohio. http://www.bassmaster.com/node/add/article read more Read More on BASSMASTER.com >

RAPALA – THE MOST TRUSTED NAME IN FISHING

It’s said that big things have small beginnings. The adage rings especially true for Rapala®, a company that has put high-quality fishing lures and accessories in the hands of anglers across the globe for more than 75 years. The brand was unofficially founded in 1936 when Finnish fisherman Lauri Rapala made one simple, yet genius […]

Reliable Neely Henry

Neely Henry Lake attracts throngs of Alabama bass fishermen, but visitors from out of state tend to overlook it. read more Read More on BASSMASTER.com >