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X Zone Lures has partnered with Bassmaster Elite Series angler Brandon Lester

Beamsville, Ontario – X Zone Lures has partnered with Bassmaster Elite Series angler Brandon Lester of Fayetteville, TN, to create a new Pro Series line of soft plastic baits. X Zone Lures has helped anglers catch smallmouth for over a decade with its Slammer and Swammer hand-poured baits. Their following in northern fisheries is cult-like. […]

A Multitude of Plastic Baits for Bass, How to Select the Right Bait for you

For Bass anglers the options for selecting a plastic baits for Bass when flipping a Texas-rig or rigging it on your favorite jig are endless, well at least it may seem that way!  Sometimes the bass are on such a feeding binge that no matter what style, color or size plastic bait you select they […]

Hooks! How to pick the right one.

No matter how many soft plastic baits are out on the market or in your tackle box, they are worthless without a good hook.  The hook itself has developed and evolved over the years and the high performance hooks anglers are using now could’ve been used in medical applications years ago.  Hooks come in a […]