2 min to read
Taking Your Bass Fishing Career to the Next Level
Category : ANGLER MARKETING
BHQ’s Angler Marketing Series: Part 1
Money$$… without it, professional anglers can’t do what we love to do. I know this is a cliché, but most of us have felt the crunch of our sagging economy and so has the fishing industry. Long gone are the days of winning a boat at every tournament, paid sponsor deals just to place a logo on a jersey and free tackle by the box full. Sponsors are cutting back on spending and the marketing budget is the first to go. Even large powerhouse companies that seem to have deep pockets are cutting back pro-staff regardless if you are a regional pro, BASSMASTER Elite Series Pro, or FLW Tour Pro. It seems no one is safe.
Nowadays, if you want to become a pro-staffer you had better be prepared to work for it! As a pro-staffer, you need to not only sell yourself but the companies you represent. And just wearing a logo on your jersey is not going to suffice. Sure it helps if you are a great angler, but unless you are KVD or David Dudley racking up win after win, you will need to do a lot more. Ultimately sponsors want you to sell their product and/or service and they expect the utmost level of professionalism as you are an ambassador for their success.
So how do you take your fishing career to the next level, solicit companies and brands you are ALREADY using to become a pro-staffer and set yourself apart from other anglers? At a minimum be prepared to provide a resume, fill out an online application, have a professional Angler website, and have a Facebook page. That is just to get your foot in the door! In this series I will discuss the benefits of creating a resume, creating and maintaining a dynamic web site, best practices for shooting videos and photo shoots, writing articles, establishing a visual level of professionalism through your attire and boat wrap and how Bass Angler Headquarters can provide you with these much-needed tools.
I am by no means an expert but I have been successful over the years obtaining a solid list of sponsors with a pretty meager tournament resume. The information I will provide is based on my experience, discussions with potential sponsors, and feedback from other professional anglers. So until next time, stay focused, fish hard and I’ll see you out on the water.
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