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Vicious Fishing to Sponsor Jack Link’s Major League Fishing


FEATURED_Major-League-Fishing-2013TULSA, Okla. (February 1, 2013) Jack Link’s Major League Fishing announced today that Vicious Fishing has joined the league’s prestigious and diverse group of sponsors. Vicious Fishing, based in Dora, Alabama, produces premium fishing line, apparel and other angling products.

“We are pleased that some of the top companies in America are Major League Fishing sponsors, and Vicious is a natural for our league. This company makes great products and they’re topnotch people. We couldn’t be happier to welcome Vicious Fishing to Major League Fishing,” said league General Manager Jim Wilburn.

Vicious fishing joins an impressive list of Major League Fishing sponsors that includes: Jack Link’s Beef Jerky, General Tire, RAM Trucks, GEICO, Bass Pro Shops, REPEL Insect Repellent, NITRO Boats, YETI Coolers, Abu Garcia, OPTIMA Batteries, Bass Cat Boats, Berkley Fishing, Mercury Marine, Motorguide, B&W Hitches, Quantum, Lucky Craft, Benchmade Knife Company, Duckett Fishing, Strike King, Lucas Oil, Simms, ONYX, FishSticks Lure Enhancer and Power-Pole.

“Our entire brand team is made up of fishing fans, so it’s exciting for us to be a part of something as ground breaking as Major League Fishing. Their team is a group of forward thinkers, and with a brand like Vicious Fishing, it’s natural for us to do things that go outside the norm as well. Major League Fishing is fishing with a little edge – and that’s Vicious Fishing,” said Greg Meunier, Vicious Fishing Marketing Director.

Major League Fishing is a partnership between Outdoor Channel and 24 of the world’s best anglers. The league features made-for-television bass fishing events designed to bring high-level challenges to participants and entertainment, as well as insight, to audiences.

The General Tire Summit Cup, a Major League Fishing competition that took place on Chautauqua Lake in Western New York, is airing six times per week during the first quarter of 2013 on Outdoor Channel, America’s Leader In Outdoor TV. The Championship Round also will air on February 9 at 1 p.m. ET/Noon CT on the NBC network. Subsequent to its airing on NBC, the championship round will re-air on Outdoor Channel the following week.

EXTENDED CAST, a significantly longer, more in-depth version of Major League Fishing’s television broadcasts, is also available on a web-based pay-per-view basis. The first week of EXTENDED CAST is free. These broadcasts can be accessed by visiting: www.majorleaguefishing.com.

Major League Fishing’s made-for-television events utilize a format that allows anglers to weigh all the score-able bass that they catch. The bass are immediately weighed after they are caught, then released back into the water. Anglers know where they rank in the standings at all times via real-time leader boards in their boats. The competitors are not allowed to practice before events and knew the Chautauqua Lake destination only two days prior to the start of the Summit Cup.

About Vicious Fishing

By offering premium fishing line, apparel and other angling products at an exceptional value, Vicious Fishing was inspired by the everyday angler. Today’s angler deserves quality, durability and reliability in their gear and Vicious delivers all of that with attitude. For more information regarding Vicious Fishing and its family of products, visit vicious-fishing.com or call 866-645-0024.

About Jack Link’s Major League Fishing

Major League Fishing is a partnership of 24 of the world’s most talented, influential professional bass anglers and Outdoor Channel. Jack Link’s is the organization’s title sponsor. For more information about the new game, with new rules and no limits, visit www.majorleaguefishing.com.

About Outdoor Channel

Taking viewers across America and around the world on unparalleled adventures since 1993, Outdoor Channel is America’s Leader In Outdoor TV. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is received by 39.1 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter and on Facebook, and download our iPhone and iPad app.


Contact for MAJOR LEAGUE FISHING Contact for Outdoor Channel
Randy Coleman
Communications Director, Major League Fishing
(304) 546-1358 :: [email protected]
Nancy ZakharyBrainerd Communicators, Inc.(212) 986-6667 :: [email protected]


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