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Category : iCast
Story courtesy of Mary Jane Williamson
Orange County Convention Center, Orlando, FL – The global sportfishing industry has converged on the Orange County Convention Center in Orlando, Fla., for the world’s largest sportfishing trade show. The International Convention of Allied Sportfishing Trades, better known as ICAST, is being held July 11 – 13. Produced by the American Sportfishing Association (ASA), the industry’s trade association, ICAST – in its 55th year as the industry’s trade show – is the catalyst that drives the recreational fishing industry year-round. Thousands of industry representatives from the global sportfishing industry are in Orlando to see the latest innovations in gear, accessories and apparel.
The single most important feature for ICAST exhibitors and attendees alike is the New Product Showcase. The New Product Showcase embodies the sportfishing industry’s innovative and entrepreneurial spirit and rewards that ingenuity through the “Best of Show” new product awards competition.
This year, the New Product Showcase, the tradeshow’s flagship event, was as competitive as ever. Sponsored by Fishing Tackle Retailer, nearly half of the exhibiting companies entered over 700 tackle products and accessories into the New Product Showcase.
Making up a special section of ICAST’s 300,000-square-foot show floor, the New Product Showcase provides special visibility