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Berkeley Launches 2015 High School Challenge

Category : INDUSTRY NEWS

COLUMBIA, S.C. (June 20, 2014) – Calling all high school fishing teams!  It’s time for coaches to register their fishing team for the second annual Berkley High Challenge. Go to the Berkley website home page https://www.berkley-fishing.com and click on the trophy photo to get started. Registration will be open until Oct 1, 2014.

Berkley LogoThe Berkley High contest offers numerous unique fishing related opportunities with chances to win prizes, new product samples and finally the grand prize.  

“The contest starts now, in June, so that we can follow and reward your team’s summer time fishing activities,” said Roxanne Coleman, Senior Field Marketing Manager for Berkley. “The contest will end on April 15, 2015, and the winners will be announced in early May 2015. The Berkley High Challenge is designed to encourage more students to participate in fishing activities through their high schools. You don’t have to catch the biggest or most fish.  It’s about learning fishing skills, nature conservation and creating a lifetime hobby. “

Throughout the year clubs will be given a variety of team and individual challenges and the successful completion of those tasks will earn the club rewards and points. The ultimate goal is to win the Berkley High School Cup and receive $4000 in prizes for the fishing team.  Berkley will crown winners in first, second, third place and honorable mention. 

“Last year was remarkable but this year will be even better,” added Coleman. “I hope that all the teams will see this competition through to the end and battle for the grand prize. If you don’t yet have a fishing club, now is the time to get started. “

High school fishing clubs do not have to be sanctioned by the local board of education but must be part of a high school, just like the debate or math clubs.  In-school clubs affiliated with TBF, B.A.S.S., and NPAA are welcome.  For more details and to sign up, team coaches (only one per school) should register at this web address.  Go to https://www.berkley-fishing.com

  

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Hardy®, Hodgman®,  Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at https://www.purefishing.com.

About Jarden Corporation

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