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Brandon Lester – BASSMASTER Elite Series rookie – Do-it-Yourself Rod Builder
Category : INDUSTRY NEWS
Ready for the Bassmaster Elite series
While the majority of pros on the Bassmaster circuit have sizeable endorsements and unlimited finished tackle given to them, young Elite rookie pro Brandon Lester is finding pure satisfaction as a do-it-yourself custom rod builder.
“I’ve accumulated over a hundred fishing rods from both big and small rod companies over the years, “said Lester. “I own a flipping stick from one brand, a cranking rod from one company, and a jig rod from another rod company. You learn that not every company makes the perfect rod for each technique. I’m excited about Mud Hole Custom Tackle because they’ve taught me how to build my own rods to exact specifications, and shown me how enjoyable it is.”
During the recent Bassmaster Classic Outdoor Expo, Brandon was amazed at the number of people at Mud Hole Custom Tackle’s exhibit, interested in the concept of DIY rod building, as he gave out Mud Hole’s free 244-page tackle catalog and “Rod Building 101 DVD.”
“It’s taken on a life of its own,” he smiled. “Custom rod building and tackle crafting has such a broad appeal because people of all ages and fishing abilities can enjoy it. It’s a great way to bring families together. I spoke with a number of families that came by the booth, several that have taken Mud Hole’s rod building classes offered annually across the U.S.”
He laughed about his own winter activities at his home in Fayetteville, Tenn.
“With each passing Arctic system of ice and snow storms that prevented me from practicing on the water, I spent valuable time crafting the rods. It’s fun! I’ve designed over a dozen I’ll be using this year on the tour and frankly I’m proud of each one I’ve built,” he beamed.
“Brandon has a very engaging personality,” said Tom McNamara, Mud Hole president, “and he loves talking with other anglers — novices to pros — about the attributes and advantages of crafting their own rods. It’s just one of the reasons Mud Hole will be his primary sponsor on the Elite series. We’re excited about the opportunity this partnership represents.”
Lester, the 2013 Bassmaster Southern Open Angler of the Year said, “I’m not aware of any other pros building their own rods yet, but frankly Mud Hole makes it so easy. Their expert teachers explain the basic knowledge anglers need to assemble their new rod kit. You can view the DVD online at Mud Hole’s website at www.mudhole.com. While there order a free catalog featuring a wide range of fishing products and some great fishing tips, or call 866-790-7637.”
About Mud Hole
Mud Hole Custom Tackle is the world’s largest rod building e-retailer and mail order catalog company. It’s the leader in custom rod building, fly tying and lure building components, plus educator of those popular fishing activities as well. Mud Hole provides over 45,000 fishing products to anglers across the U.S. and over 100 countries worldwide. For further information, contact Scott Gimbert, 866-790-7637 ext. 104 or at [email protected] .
Pete Johnson, Johnson Communications, Inc.
PR counsel for Mud Hole Custom Tackle, Inc.
e-mail: [email protected], ph: 480-951-3654