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Denali inks Morgenthaler
Category : INDUSTRY NEWS
Mountain Home, AR– Premium rod maker Denali Rods has announced the signing of Bassmaster Elite Series “rookie” Chad Morgenthaler of Coulterville, IL to their National Pro-Staff. A Rookie in name only, Morgenthaler qualified for the Elites by winning the Bassmaster Classic Wildcard event held on Lake Okeechobee last December, and has amassed over $500,000 dollars fishing both the FLW Tour and PAA events.
Morgenthaler is known for being very detail oriented, something that led to the partnership with Denali. “I’ve been looking around at different rod companies for a few months and had the opportunity to stop by the Denali offices after the Table Rock event. Once I got my hands on their rods I was immediately impressed by their level of detail, quality finish, and feel. I also hit it off really well with Scott and the rest of the team, so we started working on a deal right there.”
Flipping and pitching to heavy cover is one of Morgenthaler’s passions, and he is really excited to debut the Denali line at the upcoming Toledo Bend derby. “Fishing heavy cover is a tough on a rod. One of the things I love about the Denali lineup is their use of high quality components like heavy duty ceramic guides. Most problems with rods occur at the guides, and ceramic inserts are the deal. Toledo Bend has some big fish and lots of heavy cover, so I’m really excited to get down there and start fishing.”
Denali president Scott Estes is also excited about the addition of Morgenthaler, saying “In this business, it’s important to make sure that the anglers you align yourself with represent similar ideals and are willing to help grow the brand. Chad is a great human being and fits that description to a tee. He has been a consistent and tireless force on the tour and in the media for many years, and we look forward to helping Chad succeed.”
Founded in 2009, Denali has seen a rapid rise in sales and exposure despite a tough economy. That is a testament to the company’s dedication to quality, product development and customer support. Denali offers four complete lines of quality rods starting at $99.00 and their rods come with a limited lifetime warranty against material and workmanship defects. For more information about Denali Rods, go to www.denalirods.com.