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Dick Cepek Tires & Wheels, Supporting, Presenting Sponsor B.A.S.S. Events

Category : INDUSTRY NEWS

BASS-DickCepektbnKnown as the original adventure tire brand for more than 50 years, Dick Cepek Tires & Wheels has joined B.A.S.S. as a supporting sponsor of the Bassmaster Elite Series, Opens Series, B.A.S.S. Nation and Bassmaster College Series.

The company has also signed on as the presenting sponsor for the fourth event of the 2015 Elite Series season.

The Bassmaster Elite at Lake Havasu presented by Dick Cepek Tires & Wheels will take place May 7-10 out of Lake Havasu City, Ariz.

“The Dick Cepek brand is synonymous with sportsmen and outdoor enthusiasts, and we’re thrilled to have the company’s support of every major Bassmaster series this year,” said Bruce Akin, CEO of B.A.S.S. “We’re also proud to support the company’s role as the presenting sponsor for the fourth Elite Series competition at Lake Havasu.”

At stake at the Bassmaster Elite at Lake Havasu is $100,000 and valuable points in the race to be the 2015 Toyota Bassmaster Angler of the Year, one of the sport’s most coveted titles.

As a returning Bassmaster sponsor, Dick Cepek Tires & Wheels is offering a new contingency for Elite Series competitors called the Dick Cepek Rolling Forward Award.
This new prize focuses on Toyota Bassmaster Angler of the Year points and will award $1,000 to the angler who makes the largest gain in AOY standings from tournament to tournament.

Founded in 1958 by Dick Cepek and now headquartered in Stow, Ohio, the company designs and markets truck, SUV, Jeep and 4×4 tires and wheels. Dick Cepek products are available at hundreds of major U.S. and international retailers, as well as online.

“‘Prepare For Adventure’ is not just a company slogan, it’s a reflection of what fueled Dick Cepek’s product innovation when he launched a small product line in 1958, and it’s still the energy behind every product we make,” said Ken Warner, vice president of marketing for Dick Cepek Tires & Wheels. “Dick’s love of the outdoors as a true sportsman led to his innovation of truck tire and wheel products that really perform for outdoor enthusiasts – he wanted them to be the best. The B.A.S.S. organization and event competitors share that same spirit, and we’re proud to expand our relationship with the organization and the anglers this year.”

About Dick Cepek Tires & Wheels
Founded in 1958 by off-road enthusiast Dick Cepek, the Dick Cepek brand has always taken great pride in providing quality on and off-road products for truck, SUV and 4×4 owners. From its humble beginnings to its high-tech tire and wheel manufacturing facilities around the country today, the Dick Cepek legend lives on in the quality products that bear his name. For more information, visit www.dickcepek.com.

About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series presented by Allstate, Old Milwaukee B.A.S.S. Nation events, Carhartt Bassmaster College Series, Bassmaster High School Series presented by Carhartt, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by GoPro.