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Frogg Toggs announces official sponsorship of Chris Lane
Category : INDUSTRY NEWS
Today Frogg Toggs announced it has become an official sponsor of 2012 Bassmaster Classic Champion Chris Lane. Lane will endorse Frogg Togg’s line of innovative outerwear and cooling products.
Based in Arab, AL Frogg Toggs is firmly entrenched in the area surrounding Guntersville Lake. The company first became aware of Lane five years ago as word spread of a professional angler hosting a day camp for kids. As Chris Lane’s “Reeling in Future Pros” event grew in size the company began supporting the event. In 2012 all 150 campers received Frogg Toggs products with more planned for the 6th edition of the event. The date was recently set for July 20th at the Guntersville Harbor – also the site of the 2014 Bassmaster Classic launch.
“The relationship with Chris is first and foremost a personal relationship with a man of good moral standing, family values, competitive mindset, and winning attitude. These are all important to Frogg Toggs as a business and employer, so having Chris associated with our products and business was a natural decision,” said Frogg Toggs president Drake Maples.
“The companies I work with all have a strong desire to help kids get involved in fishing. Frogg Toggs is all about passing along the outdoor tradition and I am happy to now be officially part of their family,” Lane was quoted. “Frogg Toggs is a strong brand that holds a special place in the hearts of American outdoorsmen. The products have earned their reputation for being highly functional and affordable. I’ve spent a lot of time over the years picking out new items from the company showroom and putting them to use,” added Lane.
ABOUT FROGG TOGGS
The strategy that has made Frogg Toggs the undisputed leader in lightweight, breathable, affordable rainwear and one of the most recognized names in the rainwear industry is simple – they listen to their customers.
Located in one of the “wettest” parts of the country, Frogg Toggs was founded in 1996 on the promise of total customer satisfaction, and to this day doesn’t introduce a product, make a change, or commit a resource unless they know that it will result in giving their customers even more reason to seek out and purchase the Frogg Toggs brand. As the customer base expands from the traditional sporting segments into other outdoor activities, this commitment is strengthened rather than diluted. Frogg Toggs understands that a growing market means increased demand for and scrutiny of product quality. Their response to this is embodied in the quality found in their ever-expanding product line. They have every confidence that each and every Frogg Toggs product will provide its customers with the quality, performance, and value associated with the Frogg Toggs brand.