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Huk Signs Major League Fishing Sponsorship Deal


Major League Fishing announced today that Huk Performance Fishing, a recently formed company that produces high-quality performance fishing apparel, has signed a multi-year deal to sponsor both the Major League Fishing Cup and Select series.

“This is a huge win for Major League Fishing. We are absolutely delighted to welcome Huk to Major League Fishing,” said Major League Fishing General Manager Jim Wilburn.

“Huk is a great, new, cutting-edge apparel company with a strong brand,” Wilburn said. “We are delighted to identify with this aggressive company that understands our industry’s needs. I believe both Huk and Major League Fishing will greatly benefit from this sponsorship.”

Major League Fishing, a partnership between Outdoor Channel and many of the world’s best anglers, features made-for-television bass fishing events and utilizes what is considered the most innovative format in competitive fishing.

The Major League Fishing series are consistently among the highest-rated television shows in the fishing industry. Both Jack Link’s Major League Fishing and Major League Fishing GEICO Selects appear on Outdoor Channel. Additionally, two recent special airings of the MLF Summit Cup and Challenge Cup Championship rounds appeared on CBS Sports.

“At Huk, we are establishing a strong footprint within the fishing industry. Major League Fishing has been setting the bar for innovation in tournament fishing, so we think a Huk sponsorship of MLF is a natural fit,” said Ben Verner, President of Huk.

Major League Fishing’s two-hour television events utilize a format that allows anglers to weigh all the “scorable bass” that they catch. The bass are immediately weighed after they are caught then released back into the water. Anglers know where they rank in the standings at all times via real-time leader boards in their boats. The competitors are not allowed to practice before events.

About Huk Performance Fishing

Huk Performance Apparel’s mission is to unite all fishermen in the way a “huk” is a piece of equipment common to every single form of angling. From freshwater to salt, offshore to inshore, bait to artificial, spinning to casting to fly – our passion is all the same. Huk clothing represents a fresh take on the fishing world, offering styles that are young and current but still appeal to anglers of all ages. We are there for every fisherman, from the first cast to the last. Huk Performance Apparel unites all anglers regardless of their pursuit.  For more information, go to or

About Jack Link’s Major League Fishing

Major League Fishing is a partnership of some of the world’s most talented, influential professional bass anglers and Outdoor Channel. For more information, visit Follow us on Facebook and Twitter.

About Outdoor Channel

Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is received by nearly 40 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit Follow us on Twitter, Instagram, Facebook and YouTube, and download our iPhone and iPad app. #WhatGetsYouOutdoors

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