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Justin Lucas joins the Molix Pro Staff Team
Category : INDUSTRY NEWS
Molix Expands USA Pro Staff Team
Professional Edge Fishing, Inc., a brand and angler representation company, announces their new role as authorized US representative of Molix USA Corp and will manage all marketing and promotion of the brand. Bassmaster Elite Series Angler, Justin Lucas has joined Mike Iaconelli and Carl Jocumsen, both current representatives of Molix, on the Professional Edge Fishing Molix Pro Staff Team.
The Molix Pro Staff Team will be responsible for the marketing and promotion of the ten-year-old, Italian based bait company, Molix, in the USA. Molix’s top quality, award-winning Italian inspired products were first introduced to the US bass fishing market in 2010 by Mike Iaconelli with his signature ‘Lover Series’ baits and ‘Ike’s Signature Colors Series as well as Molix’s full line of spinner baits, wire baits and hollow body frogs. Australian/American Carl Jocumsen Pro Angler began a similar collaboration with Molix in 2016.
Each angler on the Pro Staff Team will be working and promoting different aspects of the entire line of Molix tackle during the upcoming tournament season. These anglers will have input into the development of new and exciting products moving forward.
Justin says he has been a huge fan of Molix, “From the first time I laid my eyes on Molix baits, I saw their superior attention to detail and could tell that the quality of their products would meet my high standards. I have their jigs and wire baits loaded up in my boat and ready for use on the Elite Series.”
Stefano Sammarchi, CEO of Molix, an accomplished angler himself, says. “We are very excited to have Justin Lucas with Molix. We’ve been following him on the trail for several years and are really pleased that he has joined the Pro Staff Team. Justin is an outstanding angler and family man from Alabama, a place dear to me as it was the first place I visited in the USA. He’s a perfect addition to the US Pro Staff Team and we are sure that his talent will be an added value to the development of new products.”
ABOUT JUSTIN LUCAS:
A Northern Californian native fished his rookie season on the Bassmaster Elite Series and has since qualified for three consecutive Bassmaster Classics and won two Bassmaster Elite events. Justin’s sponsors include Abu Garcia, Berkley, A.R.E, Phoenix Boats, Yamaha Pro Fishing, Costa, Tackle Warehouse, Bass Mafia, Dick Cepek Tires & Wheels, BOLT and Under Armour, EconoLodge, Hummingbird, TALON, Minn Kota.
ABOUT MOLIX BRAND BAITS:
Molix is an Italian brand of professional fishing products and accessories. Their high-quality products are thanks to the continuous research and innovative design, in order to suit the changing needs of modern fishermen. With input from anglers around the world, Molix develops products with their innovative, characteristic Italian style of products.
ABOUT PROFESSIONAL EDGE FISHING:
Professional Edge Fishing, Inc. is a New Jersey-based, full-service angler management, representation, and marketing company specializing in the outdoor sportfishing market. Professional Edge Fishing represents several of the top professional anglers in the fishing world, which include Michael Iaconelli, John Crews, Ish Monroe, and Cliff Crochet. Professional Edge Fishing also works with many product manufacturers by developing custom marketing campaigns designed to connect these companies directly with millions of grassroots fishing enthusiasts around the globe. For more information, visit http://ProfessionalEdgeFishing.com, contact Becky Iaconelli at (571)215-4366, or [email protected]