2 min to read

Stren Video Proves American Made Matters


Community surrounds brand

stren-logo-circler_forlightbackgroundCOLUMBIA, S.C. (November 20, 2014) – Spirit Lake, Iowa, is a small community of 4,800 people. That number doubles in the spring and summer months because of the outdoor opportunities in the surrounding area. This discreet population is like so many across the nation that believes “Made in the USA” stands for something and embraces the Stren brand.

Stren has produced a two-minute video that gives the angling community and fans of “American-Made” products something to gloat about. From its infancy, Stren was produced in the USA, and with unwavering support from its users Stren is one of the most recognizable fishing lines on the market today.

“Stren is dedicated to this town, and we are extremely proud that we are made in the USA,” said Matt Kitchen, Stren Brand Manager. “This video reflects the Stren dedication to our loyal followers. This isn’t simply a job for most people in the community. It is part of who they are, and I believe that is evident in the product we produce.”

In the video, viewers get a sense of the strong community ties that makes this product so special. The community surrounds the brand and lives it throughout the year.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products. Additional information can be found at https://www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Madshus®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Ride®, Sevylor®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, Worth® and Zoot®; Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, ProPak®, Quickie®, Spontex®, Tigex® and Yankee Candle®; and Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #356 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit https://www.jarden.com.